I recently came across a posting on Facebook that had this picture. There has been around 2,000 comments. Many speak about gender stereotyping and toys that are marketed to girls etc.. I found the picture intriguing because of what she has just accomplished. Her smile of pride and joy is just overwhelming. Even the jeans fit the scene perfectly. These are jeans ready for play; ready to get torn or dirty if need be; ready for the unpredictable, precarious, not always what you predicted world of the MAKER.

I talked about this with my wife and shared that it is sad so many toys out there are just kits where you can make one thing and that is it. She pointed out that if a child builds, let’s say, hogwarts castle from a kit there are still opportunities for imaginary play afterwards. “That is a point”, I responded but then it occured to me that a child could build hogwarts castle with plain Legos along with items from the dollar store and still get to play imaginary games. If you want to see a number of vintage LEGO ads you can find them at DESIGNBEEP.

