What I would have said if I did the Cuban Hat Pitch.

October 31st, 2012 by Richard Burman

I tried, but other proposals got picked to do a live pitch on November 13th at the documentary market event Doc Circuit Montreal. I did have something prepared in case The Creative Touch got chosen. So rather than feeling sorry for myself, I am going to do my pitch in this blog.

So there I am standing in front of a HUGE crowd (hey it’s my fantasy so I am allowed to exagerate). I am not too nervous as I have my crib notes. The first thing I do is ask who in the crowd does activities that involve complex hand movements such as gardening, home repairs, knitting, pottery making, elaborate cooking. Let say 90% put up their hands. I would then ask those 90% if they think, over a period of a week, that they spend at least four times as many hours in front of a screen as doing activities with their hands. I would guess the answer to be 99%. I would then point out that most of humankind, before the digital age, has spent the majority of the time using their hands as there was no choice if they wanted to survive. I then ask the audience whether this is progess that hands aren’t as essential anymore? Are we not better off having all these very powerful digital tools at our disposals?


Based on these two repesentations I would argue, since hands occupy such a large amount of brain real estate, that complex and active use of hands has a VERY important and positive effect in our lives. While our culture has changed, our bodies have not. We are losing out on a lot when hands’ main purpose is to type on a keyboard. This principle is the basis of what the Working Hands Project is about.

“The documentary proposal I bring you tonight is all about the creative ways we use our hands”. At this point I playback the 3 minute video pitch on The Creative Touch idea. After the screening I field questions from the now spell bound audience. I can also, dear reader, answer your questions. You can add these and your own comments by clicking below.

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